World Prominence Sdn Bhd (WPSB), established in 1997, is a Malaysian food manufacturer specializing in dry cooking paste, seasonings, infused oils, and cube seasonings under the SUDEE brand. The company produces innovative food solutions in powder, cube, and sauce forms for retail, HORECA, and OEM industries.

WPSB is certified with Halal, ISO 22000, HACCP, and GMP standards, reflecting its strong commitment to food safety, quality, and continuous innovation. Supported by a professional Research & Development team, the company develops convenient and authentic cooking products that enhance flavour, shelf life, and product functionality.

SUDEE offers more than 120 flavours inspired by Malaysian, Thai, Chinese, Korean, Japanese, Indonesian, Indian, Middle Eastern, and Western cuisines. Popular products include dry cooking pastes, seasoning mixes, stock cubes, and ready-to-use ingredient cubes such as Lemongrass, Ginger, Chili, and Kaffir Lime Leaf Cubes.

Today, WPSB exports products to countries including Japan, Korea, Singapore, Saudi Arabia, the United Kingdom, and the United States, serving both home consumers and large-scale food industries worldwide.